In a mournful turn of events, Bob Barker, the cherished TV personality and the heart of “The Price is Right” for nearly forty years, has passed away at the age of 99.

A solemn announcement from Barker’s publicist, Roger Neal, reached various outlets on Saturday, expressing deep sorrow: “It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us.” Details surrounding his passing remain private.

Bob Barker, with his kind eyes and gentle manner, became an unwavering comforting presence for countless viewers, guiding contestants with grace and compassion. From 1972 to 2007, countless viewers, from homemakers to children home from school, found solace and joy in Barker’s daily appearance on CBS’s “The Price is Right”.

The timeless figure, characterized by his year-round tan, distinguished silver hair, and iconic long-handled microphone, was instantly recognizable and left an indelible mark on television history. His heartfelt sign-off at the end of each “The Price is Right” episode resonated deeply: “This is Bob Barker reminding you to help control the pet population: Have your pets spayed or neutered.”

Before it was widely recognized, Barker stood firmly as an animal rights advocate, channeling his fame to champion the causes dear to his heart.

He gracefully hosted the Miss Universe and Miss USA pageants for twenty years, and in a stance true to his convictions, stepped down when they chose not to use synthetic furs. In 1996, Barker even showcased his unique sense of humor in the comedy, Happy Gilmore.

After years spent honing his craft in local radio and TV, Barker found his rightful place in the limelight as the host of NBC’s game show “Truth or Consequences,” which he helmed from 1956 through 1975. He later transitioned to “The Price is Right,” a journey that granted him a special place in the Guinness Book of World Records for his unwavering dedication to hosting. Combining his stints, Barker dedicated an astonishing 51 years to game show hosting, receiving 19 Emmy Awards along the way.

A veil of sorrow also hangs over the memory of his wife, Dorothy Jo, who predeceased him in 1981. The couple did not have children, and Barker never found it in his heart to remarry.