Elite Americans shell out for ‘boat-tox’ and other on-demand personal care services

Aug 31, 2025 | Uncategorized

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A new trend has emerged that is taking self-care to the next level – for those who can afford it. 

As part of this “boat-tox” trend, people are ordering Botox injectables and other personal care services and treatments directly to their locations aboard yachts or private boats. 

New York-based Dr. Alexander Golberg, who specializes in functional and aesthetic medicine, told Fox News Digital that “boat-tox” is part of a larger concierge aesthetic movement. 

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It’s “luxury care that meets patients wherever they are,” he said. “If someone is planning a boat day with friends, they can also fit in their Botox treatment at the same time.”

Golberg said he started “Dr. Hamptons,” a service that delivers treatments directly to patients’ homes. It caters to celebrities, CEOs, frequent travelers and younger professionals.

women getting botox on yacht

Other treatments such as lip enhancements, IV and wellness drips are also available.

As a result of the coronavirus, when many doctors’ offices were closed, on-demand medical and cosmetic services grew. “People [were] still want[ing] to look good and feel their best,” said Golberg.

The service handles “every visit with complete discretion.”

His concierge members pay a yearly fee to have access to house and yacht calls; the service handles “every visit with complete discretion.”

Sheila Nazarian, a California board-certified plastic surgeon and the star of Netflix’s “Skin Decision: Before and After,” told Fox News Digital the trend embraces “house-call exclusivity.”

botox on demand at home

“Pricing reflects the VIP nature of the service,” she said. “Patients are paying not just for a treatment, but for the privacy, the house-call exclusivity, and the peace of mind of having an expert show up wherever they are.”

Nazarian added, “In Los Angeles, that might mean a penthouse, a private jet, or yes, even the deck of a yacht.”

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She said administering injectables to people on yachts does pose extra considerations such as lighting, sterility, and the movement of the vessel. 

Golberg said injections are only done when the boat is docked and anchored.

A woman receiving an injection

“That way, patients get the same safety and precision as they would in the office,” he said. 

Only very experienced providers should attempt it, said Nazarian.

“Patients should understand that complications, though rare, can be more difficult to address in a non-clinical setting.”

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Fox News senior medical analyst Dr. Marc Siegel told Fox News Digital, “The problem is that this trend is part of a larger tendency to cater to wealthy people.”

They “want exclusive services without a clear vetting as to whether they need them or not or without careful follow-up or consideration of consequences.”

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He added, “That includes Botox, which can lead to a ‘frozen’ forehead or face. It needs to be given very carefully by experienced practitioners.”

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