‘I Was Making Money Not Doing Anything,’ Says Barstool Founder Dave Portnoy, Claiming He Can Now Pull In $5 Million A Week

Making money is easy once you hit a breakthrough, Barstool Sports founder Dave Portnoy says. In a May episode of the “Club Shay Shay” podcast, hosted by NFL Hall of Fame tight end Shannon Sharpe, that it took him 10 years to earn his first $1 million. Portnoy now claims he can pull in $5 million in a week.

“Once you get over the hump, it just comes to you,” Portnoy said. He added, “I couldn’t believe it, I was making money not doing anything.” After reaching his first million, he explained that money started coming in faster.

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Portnoy sold Barstool Sports to Penn Entertainment Inc. (NASDAQ:PENN), which first bought a 36% stake in 2020 and then completed the acquisition in 2023 in a deal valued at about $500 million. The company entered a deal with ESPN to launch ESPN Bet, and as part of that move, it sold Barstool back to Portnoy for $1.

Since the buyback, Portnoy has pushed Barstool into fresh visibility. The company reported a content deal with Fox Sports, placing its contributors on “Big Noon Kickoff” and co-producing new digital programming. According to Fox Sports, the partnership brings Barstool into national college football coverage and expands its reach through television and streaming platforms.

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Portnoy’s remarks align with the principle of compound growth, where returns build on themselves. Similarly, Warren Buffett, chairman and CEO of Berkshire Hathaway Inc. (NYSE:BRK, BRK.B)), compared it to a snowball rolling downhill: “Life is like a snowball. The important thing is finding wet snow and a really long hill,” he said in his 2008 biography “The Snowball: Warren Buffett and the Business of Life.” As balances grow, even modest returns can create significant sums.

Portnoy has kept a busy public profile alongside his media ventures. His “One Bite Pizza Reviews,” posted on his app and social channels, feature him sampling a slice of pizza and then giving it a score on a scale from one to 10.

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According to Portnoy’s “One Bite” app, he stopped by Hook & Ladder Pizza in Hollister and Mr. G’s Chicago Pizza in Branson, both in Missouri, as well as Stone L’Oven Pizza in Brewster, Massachusetts.