Grant Cardone Calls Making $400K a Year ‘Embarrassing,’ Says Do The Math, It’s $35K a Month —’You Should Be Ashamed as a Husband and Father’

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Let’s be honest—most people wouldn’t call $400,000 a year a failure. In fact, if you’re earning that much, you’re likely living better than 97% of Americans. But according to Grant Cardone, if that’s where your income stops, you’ve got some serious self-reflecting to do.

In a viral TikTok clip that’s resurfaced repeatedly across social media, Cardone didn’t exactly sugarcoat his stance:

“If I made $400 grand a year, I would be embarrassed with myself as a husband, a father, basically as a human being,” he said.

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“$400 grand. How do you make sense of $35,000 a month? You guys haven’t done the math. You have not done the math because you cannot live on $400 grand a year.”

He followed that up with another punch: “Anybody can make $400 grand a year. All you’ve got to do is show up.”

Naturally, the comments drew heat. And instead of walking it back, Cardone doubled down in a follow-up video posted in December, titled “You Should Be Ashamed of Yourself if You Made $400,000.” This time, he clarified that his comment was directed at people working in insurance.

“If the guy next to you is making $4 million and you’re making $400K, you should be ashamed of yourself as a father and as a husband,” he said.

To Cardone, the insult is meant as motivation: you shouldn’t settle when there’s more on the table. But to everyone else, the comment landed like a slap in the face. Most Americans would be thrilled to hit that number, let alone call it “embarrassing.”

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According to USA Today, David Kass, executive director of Americans for Tax Fairness, estimated that the median net worth of someone earning $400,000 a year is around $6.4 million. It’s a level of wealth that places them well above average and firmly in elite territory.