Iconic Fast Food Chain Sees Major Drop in Customer Satisfaction

The newest American Consumer Satisfaction Index (ACSI) ranking was released in June.

Among the fast-food chains, Chick-fil-A took the top spot with the highest satisfaction ranking for the 11th consecutive year.

On the flip side, there were quite a few chains that dipped compared to where they were in 2024.

Kentucky Fried Chicken (KFC) saw a 5% decrease, going from 81 to 77, which was the sharpest decline among the fast-food chains, per Fox 40 news.

Five Guys and Sonic both saw a 4% decline, but KFC was the only one to dip by 5%.

ACSI Director Forrest Morgeson sent a statement to Nexstar, revealing that customers in general are going to grocery stores lately.

“A few years back, we saw inflation causing consumers to trade down from finer dining restaurants to chain restaurants, and from chain restaurants to fast casual/quick service,” Morgeson said. “Now we are seeing more QSR (quick service restaurant) customers shifting to convenience stores or grocery stores.”

The report also stated that the rising popularity of brands such as Wingstop, Raising Cane’s and Chick-fil-A has made it more difficult for KFC.

In August 2024, a report came out that two dozen KFC restaurants closed, and now the chicken restaurant is dropping in satisfaction rankings, which might make things even more difficult to compete in the industry.

Related: Beloved Food Court Staple is Closing After 40 Years

Iconic Fast Food Chain Sees Major Drop in Customer Satisfaction first appeared on Men’s Journal on Jul 2, 2025