Live audio has become hot during the pandemic with voice-based social networks like Clubhouse, Twitter, Water Cooler and Locker Room, which backers say has filled a void for sports fans looking to gather and talk in real time.
“Our creators have been asking for a long time to be able to be more interactive with fans,” Gustav Söderström, Spotify’s research and development chief, told the Journal.. “The most effective way is to actually speak to them live.”
The Locker Room app launched last October and has seen roughly 19,000 installs since then, according to app research firm Sensor Tower. So far in March, the app has seen about 8,000 installs, already representing 60 percent month-over-month growth from all of February, The Journal noted.
The app and its content will remain free for the time being, but Spotify has been working on ways for creators to monetize their work, The Journal said.
“Maybe live is a revenue model, maybe it isn’t,” said. Söderström, adding that while China has shown aptitude to pay for this kind of service, Western markets haven’t. “It has potential, and it’s our job to explore.”
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